Through our corporate communication offer, we help our clients manage all their internal and external communication with the overall goal of strengthening brand and reputation among relevant stakeholders. We deliver strategies and advice based on a deep business understanding, relevant industry insights and a market-leading competence within the corporate communications field. To secure a maximised outcome, we have a holisticand multi-channel approach and work closely with our clients to secure their business objectives.
Trust is always the key to successful communication, but takes time and good strategies to grow and develop. We offer our clients specialised expertise in developing the right communication strategies to build, strengthen and restore trust, reputation and brands.
Reputation management is about identifying communicative opportunities and risks, assessing the impact of communicative decisions and being able to implement the communication strategies and plans in an effective and engaging way. An expert holistic, multichannel approach to real-time reputation management is essential to driving positive reputations and business outcomes
We believe that honesty and relevance are absolutely vital to successful media messaging. We also believe that, in the long run, open and accessible companies and organisations are more highly appreciated and hence build stronger brands.
But there will be times when, for various reasons, all facts cannot be presented. This may involve a confidentiality issue regarding business agreements or other sensitive information, or may simply be a matter of the organisation needing time to build a complete, fact-based picture of the situation.
One of the functions of journalists and the media is to gather facts and investigate companies and decision makers. We believe that people make a much better contribution to the media if they’ve had the opportunity to prepare and to work with colleagues or external experts in gathering relevant facts.
Our view is that all companies and organisations have the right to seek communicative advice when it comes to media participation and contact –just as it’s entirely natural to engage external legal services or marketing assistance.
As part of our services we providecustomised training sessions. The training content is determined by the client’s specific situation and needs. Training session format may be live media interviews, or may focus on refining key messages and understanding media dynamics or on preparing strategic messaging or presentation skills.
Communication is an important factor in securing far-reaching internal change to one or more of the company’s conditions – for example, its objective, business concept, strategy, organisation, or processes and systems. This may involve a reorganisation, a change of policy, the implementation of new tools or systems, changes to procedure, an extensive training programme or similar measures. Whatever the exact details, the organisation is greatly affected and a specific type of management is needed to achieve the desired positive effects. The purpose of communication during a change process is to rapidly convey the logic, process and objective behind the change to everyone concerned in order to generate engagement.
JKL supports clients in this work and in navigating common pitfalls – such as failing to communicate, communicating too infrequently or too vaguely, failing to explain and reiterate the rationale for the change, not involving with/listening to/seeing the individual and failing to get middle management on board, to name just a few.
An organisation’s ability to reach its objectives is largely dependent on its ability to engage their employees. Customer satisfaction, reputation, quality and innovation are all dependent on how well the employees perform in their role.
Companies today need to attract and retain the best talent. Increased need for efficiencies mean more responsibility on each employees to perform at their best. At JKL we use communication to improve clarity, engagement and performance among employees – both as part of broader projects and as stand-alone projects. Examples are employer branding, communication as part of the leadership role and employee communication.
Crises and Special Situations
A crisis tests a company’s ability to preserve its greatest strategic asset: trust capital. Today’s crises are more complex and are often beyond the scope of the company’s own actions – a crisis may be caused by so little as a misunderstanding or mix up on the part of a journalist. Events as reflected in the media immediately become the accepted truth, and it is difficult for a company to control the image presented in the media. The level of communicative success in the acute phase of a crisis situation is determined by what’s been done before the crisis hits. Preparation is key, and the best way to prepare for a crisis is to go through one. See how our crisis simulation sessions work:
JKL offers full-range services in this area, from inventory of existing material and structures and the production of material to training and crisis simulation training. In our experience, companies with clear routines and delineation of responsibilities are able to significantly reduce the negative effects of a crisis
Brand Positioning and Strategy
Brand is often the factor that evokes the customer or consumer’s strongest emotional reaction. Whether it’s a matter of public health services or fast food, the brand conveys a feeling that will make the recipient either positively or negatively disposed towards the product or service. JKL has a close, long-standing collaboration with Nordic Brand Academy in the area of brand reputation and brand mapping, as well as our own in-house expertise.
By focusing on one or several brands that build the right values for the company, resources can be utilised more effectively and communication can be conducted more precisely. The current trend is towards individual companies working with fewer brands in order to be more effective. For this reason, it is particularly important to conduct a thorough analysis that specifies the products that form the foundation of the overall strategy.
It is also important to identify the brands in which customers have the greatest confidence. Increasing awareness of the driving forces behind various brands improves prospects for laying a solid foundation for more business.