Peter specializes in strategic counsel and has worked with positioning, branding, corporate communication and Public Affairs.
Peter has more than 20 years’ experience as a strategic advisor to corporate and organizational management groups.
Peter specializes in strategic counsel and has worked with positioning, branding, corporate communication and Public Affairs. Peter has extensive experience in complex communication projects for a wide range of actors. He works in a variety of sectors – including energy, the automotive industry, financial services, heavy industry and professional services – as well as for organisations and interest groups.
He holds a Master’s degree in Financial Economics from the University of Gothenburg and a second degree in Politics from the University of Gothenburg and Bristol University.
Q&A with Peter
Describe your typical day.
Very few days are the same. One of the advantages (and also challenges) of being a consultant is the constant change – new mandates, new clients, new agenda, new priorities, new opportunities etc.
Describe yourself in three words.
Passionate! Engaged! Result!
What are the major industry challenges in the next 3 to 5 years?
To be relevant to our clients – will require even more knowledge, expertise and fact based insight as well as the ability to tailor our approach and offer creative solutions.
What’s the most important thing you’ve learnt from a client?
What has been the biggest change in the industry since you started working?
Besides digitalization, social media and engagement, the overall media revolution etc!? In other words - a lot has changed! One change, seen over time, has been the shift of focus on communication as such, as an example the ability to communicate your vision, value and plan.