Sigrun Fagerfjäll

Q&A with Sigrun

What is the most exciting city you’ve ever been to?

Istanbul!

What do you enjoy most about working at Kekst CNC? How does working at Kekst CNC challenge you?

What I enjoy most is working alongside such intelligent and creative people. After having worked at JKL/Kekst CNC for almost two years, I still do things every day that I’ve never done before. As a result, I learn new things every day.

What are the major industry challenges in the next 3 to 5 years?

I believe that one of the most important challenges will be to keep up with the pace of the digital transformation. In five years, the media landscape could look completely different and as communications professionals we will need to adapt.

How long have you worked at Kekst CNC and how has the company evolved in your time here?

I’ve worked at JKL/Kekst CNC since August 2016. The most important change since I started is the combination with Kekst CNC, which I believe will open up many new and exciting opportunities for collaboration and exchange of knowledge.

Take the most interesting project you have worked on recently: Why was it interesting?

I was seconded to a client for a few weeks as head of media relations. This gave me a very interesting insight into what it’s like to work on “the other side” and the challenges associated with representing a large and complex company externally.